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Author Topic: Krispy Kreme Doughnuts latest American import to Russia  (Read 3123 times)

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Krispy Kreme Doughnuts latest American import to Russia
« on: April 27, 2012, 04:42:18 PM »
Fresh American doughnuts will soon be served in Moscow as Russian Restaurateur Arkady Novikov signs an agreement to open 40 Krispy Kreme restaurants in the next five years. Novkiov already owns 50 trendy and upscale restaurants in Moscow and this will be his first venture into fast food.

Founded in 1937, Krispy Kreme is in over 20 countries. The first Russian shop will be followed by four or five more by the summer of 2013, “depending on when we’ll find good locations, preferably in the city center and close to the metro,” said Nikolai Uvarov, general director of Novikov’s Doughnuts Café division.

The new chain of  shops will offer Krispy Kreme’s fresh-baked doughnuts, as well as signature soda and coffee. The average bill will likely come to around 250-300 rubles ($8.50-$10), with loyalty programs in development, Uvarov says.

“The affordable format of Krispy Kreme shops matches the current demand in the market,” he said. “We believe that Krispy Kreme food and beverages will tickle everyone’s fancy.”

The Krispy Kreme Doughnut tends to be much lighter  than a typical Russian doughnut, though both are loved for their taste, not their nutritional benefits.
Ummmm! Doughnuts!


Read more:
http://themoscownews.com/business/20120426/189670005.html

 


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