Author Topic: This "Bud" is for Russia: Budweiser arrives  (Read 3028 times)

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This "Bud" is for Russia: Budweiser arrives
« on: May 24, 2010, 10:19:31 PM »
[b]Budweiser "King of Beers"comes to Russia[/b]

Sun InBev, a subsidiary of Anheuser-Busch_InBev, is bringing Bud, the legendary American beer brand, to Russia in what will likely be an uphill battle on the sagging market.

Budweiser will be a premium brand meeting the highest quality standards and will be produced domestically by Sun InBev, the company said in a statement Wednesday.

“We believe in the potential of this global premium brand on the Russian market and are proud to present the world’s leading Bud beer in Russia,” said Tunc Cerrahoglu, president of Sun InBev. “We hope that the legendary Bud legacy will make its contribution to the culture of beer consumption in Russia.”

The company plans a big marketing campaign that will see the brand promoted on television and the Internet, as well as via outdoor advertising, the statement said.

The brand may face a tough market, however, as statistics released on Wednesday showed a decrease in beer production.

Beer production dropped 3.7 percent in April and 14.8 percent over the first four months of 2010, the State Statistics Service said. Beer makers link the downturn to a price increase they were forced to make after the government hiked the beer tax from 3.3 rubles per liter to 9 rubles per liter beginning Jan. 1, 2010.


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This "Bud" sales in Russia are growing
« Reply #1 on: July 21, 2010, 11:46:00 AM »
Budweiser targets emerging economies to grow.
Budweiser is the second leading beer company in Russia, behind Carlsberg A/S, but the company has faced high taxes and other economic strains. They are addressing these issues by shifting to low-price brands to brands, such as Budweiser, which the company believes will stabilize business in five or 10 years.

And it is after a couple month being in Russia.

Budweiser has a long history in America. It was introduced more than 130 years ago by Adolphus Busch, who wanted to brew what was called the United States' first "national beer brand."

Maybe it can compete with Russian brands such as Baltika or Stepan Razin.

Known for its iconic Clydesdale horses, Anheuser-Busch emerged as North America's best-selling beer maker in the 1980s, primarily on the strength of its marketing savvy  from the "This Bud's for you" slogan, to the introduction of bull terrier Spuds MacKenzie and the Bud Light 'Real Men of Genius' series.

Let's follow the idea and see who will stand up from it's pride with high raised nose.
« Last Edit: July 21, 2010, 11:50:40 AM by Mariria »