Author Topic: Coca-Cola to invest $1.2 billion more in Russian markets  (Read 6772 times)

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Coca-Cola to invest $1.2 billion more in Russian markets
« on: February 11, 2009, 10:32:14 PM »
[b]The Coke factor[/b]
The Coca-Cola Company plans to invest $1.2 billion in developing its infrastructure in Russia in the next 3-5 years, the company's president for Russia, Ukraine and Belarus said on Wednesday.

This is almost as much as the company has invested in over 20 years in Russia.
Zoran Vucinic said Coca-Cola had invested $1.8 billion in Russia since the launch of its operations in the country in the late 1980s.

It seems that no village will be without Coca-Cola, although already it could be said that not village is without Kvass, the traditional thirst quencher with a  slight alcohol bite.

Coca-Cola Company, the world's largest producer of soft drinks and beverage products, was established in the U.S. city of Atlanta in 1892. The company does business in over 200 countries.


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Russian Anti-Coca-Cola Calendar
« Reply #1 on: February 16, 2009, 07:17:00 AM »
[center]Russian Anti-Coca-Cola Calendar[/center]
In Russia they started selling anti-Coca-Cola calendars. The reasons for this are not very clear. Here is it. It’s being made in Soviet style.

The cover reads “Chemistry or Life?”

photo:“Not even a single drop!”

« Last Edit: February 25, 2009, 10:57:03 PM by Sennaya »


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Could Cow Urine Cola Make a Splash?
« Reply #2 on: February 17, 2009, 01:05:05 AM »
The Indian proprietor behind the idea of a new beverage made from cow's urine says the drink will have many health benefits.
(Getty/ABC News)
In a country where cows are sacred, drinking their urine is close to godliness. And better yet, it's marketable.
"It has been established that cow urine is capable of curing even cancer, so imagine a drink which would not only be Tasty but also healthy," Om Prakash, leader of RSS, told ABC News.

So How's It Taste?
The cola concoction is currently undergoing laboratory testing in the northern city of Lucknow.
"It won't be like carbonated drinks and would be devoid of any toxics or pesticides. What do you get by drinking colas? Nothing. It's all gas, and that too is not good for health," he said. Prakash believes the product is unique.
                    Cow Urine Cola May Not Live Up to Claims
Pasteurization may also be necessary, he said.
One thing the cola does have going for it: cost.

"It won't be possible to make any guess or give you a rough idea about the price, but it will be cheap," said Prakash.

Dan Childs contributed to this report.
« Last Edit: February 17, 2009, 01:11:54 AM by mariann »


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Компания «Кока-Кола» start to use their own recicled bottles
« Reply #3 on: February 25, 2009, 10:08:55 PM »
[b]Компания «Кока-Кола» возобновила прием и повторное использование стеклянной тары.[/b]

Из-за кризиса компания «Кока-Кола» возобновила, казалось бы, позабытую практику повторного использования стеклянной тары. По мнению руководства компании, прием стеклянных бутылок и повторное их использование позволит существенно сократить издержки в условиях мирового финансового кризиса.

Специальные заводы по «индустриальной мойке бутылок» открылись в России, Турции, на Филиппинах и в Латинской Америке.  В этих странах организована сборка использованных бутылок от популярного напитка в специальные контейнеры. По мнению менеджеров компании, многократное использование стеклянных бутылок намного выгоднее, чем одноразовые пластиковые бутылки или алюминиевые банки.

Как и множество других областей бизнеса, производство напитков переживает сегодня далеко не лучшие времена. Усиление американской валюты привело к росту затрат на фоне значительного снижения потребления напитков.

[b]Из-за кризиса российская Кока-кола снова моет бутылки[/b]

Компания Кока-кола была вынуждена возобновить оставленную ранее практику повторного использования стеклянной тары в таких странах, как Россия и Турция.

В обеих странах организован сбор использованных бутылок от Кока-колы, для чего на улицах городов были размещены специальные контейнеры. Руководители компании надеются, что, таким образом, им удастся значительно сократить издержки.

В условиях всемирного экономического кризиса, как и другие области бизнеса, производство освежительных напитков переживает не лучшие времена. Относительное усиление доллара ведет к росту затрат на фоне значительного снижения потребления.

Менеджеры Кока-колы утверждают, что повторное использование стеклянной тары выгоднее расфасовки в одноразовые пластиковые или алюминиевые упаковки.

В России, Турции, Латинской Америке и на Филиппинах были построены специальные заводы по "индустриальной мойке бутылок", сообщил один из руководителей корпорации Мухтар Кент.
The  Coca-cola company has started to renew the practice of a reusing  glass containers left earlier in  countries such as Russia and Turkey.

In both countries special containers have been placed to collect the used bottles from Coca-Cola. Directors of the company hope, that, thus, they will manage to reduce considerably costs.

In the situation of economic crisis, manufacture of refreshing drinks has not seen the best times. Relative strengthening of the dollar raises expenses at a time of significant decrease in consumption.

Managers of Coca-cola assert that the reuse of glass container is more economically favorable than packaging in disposable plastic or aluminum cans.

In Russia, Turkey, Latin America and  Philippines special factories to "industrial-clean bottles" have been constructed.

« Last Edit: February 25, 2009, 11:03:17 PM by Sennaya »


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Re: Coca-Cola to invest $1.2 billion more in Russian markets
« Reply #4 on: February 27, 2009, 10:40:51 PM »
[b]Coca-Cola bought the Zaporozhye Ukrainian factory of soft drinks [/b]

Great news! We all will drink a healthy beverage - Kvass!

The world's largest soft drinks manufacturer Coca-Cola bought in Ukraine Zaporozhye factory of soft drinks, which specializes in the production of KVASS under the trademark «Yarilo». «We bought yesterday the company «Yarilo» (Zaporozhye factory of soft drinks, CJSC« BAN »- IF). We will be developing a new category of products," said Director of Coca-Cola Beverages Ukraine Douglas Hill.

read more in russian:
« Last Edit: September 19, 2010, 06:48:16 PM by Mariria »


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Coca-Cola selling Kvass in America
« Reply #5 on: September 18, 2010, 07:32:36 PM »
Press release from Coke:

Coca-Cola To Import Russian Fermented Beverage To The U.S. In Recognition Of President Dmitry Medvedev's Historic Visit To The United States

NEW YORK, June 24, 2010  -  Kvass has been a Russian staple of refreshment for centuries, enjoyed by generations of Russians across the country. Russian poet and novelist Alexander Pushkin describes how Russians believed they needed Kvass like the air for living. This unique taste lands on the shores of America this month when Coca-Cola North America launches Krushka & Bochka Kvass in the New York City area.

Opening a bottle of Kvass releases a fragrant bouquet reminiscent of freshly baked bread cooling on a windowsill. Malty with a sweet finish and light sparkle, Kvass is truly a thirst quencher like no other. Based on a traditional Russian recipe, Coca-Cola created and launched Krushka & Bochka Kvass in Russia in 2008. Since that time, Krushka & Bochka Kvass has become one of Russia's best-selling brands in the fast-moving non-alcoholic fermented beverage category.

"We are pleased to be able to introduce authentic, Russian Kvass to New York in recognition of President Medvedev's historic visit," said Deryck Van Rensberg, president and general manager, Venturing and Emerging Brands, Coca-Cola North America. "Importing Krushka & Bochka Kvass directly from Russia allows us to provide the New York metro area with a unique beverage of the highest quality, steeped in Russian culture and enjoyed for a thousand years. "